Cooper Flagg’s net worth in 2025 is estimated at $4.8 million, driven by high-value NIL deals with major brands. Cooper Flagg isn’t just a player making waves on the college basketball court — he’s also making a lot of money through NIL (name, image and likeness) endorsements. At just 18 years old, the Duke Blue Devils freshman has become one of the biggest names in the NCAA for both his skills and his earnings.
According to On3’s latest valuation for March 2025, Flagg’s NIL value is $4.8 million, the highest among all college basketball players. This ranks him sixth among all NCAA athletes. What’s even more remarkable is that this figure has nearly doubled since October 2024, when he was worth $2.6 million — before he’s played a single official game for Duke.
Major Brands Are Lining Up for Cooper Flagg
Flagg’s growing fame and his dominance on the court have attracted big brands. He kicked off his highest-profile deals with Gatorade, partnering with the global sports drink brand through the end of 2024. “This year has been incredible, and it means a lot to have Gatorade with me,” Flagg said at the time.
In August 2024, Flagg also signed with New Balance, a company with deep roots in New England — just around the corner from his hometown of Newport, Maine. “New Balance being a family brand made it the right choice,” he told ESPN’s Adrian Wojnarowski.
By January 2025, Flagg added Fanatics to its roster. Included with the partnership was a personalized Topps Bowman trading card and a video introduction narrated by Duke legend Grant Hill. Other deals include Cort Furniture and The NIL Store’s “Hometown Hero” merchandise collection, completing a stacked portfolio that grows each month.
A Fast-Rising Star in NIL Rankings
Cooper Flagg’s rapid rise up the NIL rankings has caught the attention of everyone across the college sports scene. From the moment he committed to Duke, analysts predicted big things — not just in basketball but in business as well. In less than a year, he’s gone from high school sensation to collegiate marketing goldmine. His $4.8 million NIL value puts him ahead of every other basketball player and just slightly behind top-tier NCAA athletes in other sports. (Cooper Flagg Net Worth)
How Much Does He Actually Make?
While the exact revenue of each deal is confidential, industry experts believe Flagg’s annual income is in the millions. Zero valuations aren’t always detailed, but sports business analyst Patrick White told Interbasket in late 2024 that Flagg could easily earn “a few million dollars a year” thanks to the visibility and influence he gets from playing at Duke. (Cooper Flagg Net Worth)
On-Court Performance Boosts His NIL Value
Flagg’s value isn’t just rising because of brand deals. His stats back that up. He’s averaging 19.7 points per game, according to the College Football Network, and was named ACC Player of the Year. Experts have pegged him as a potential No. 1 pick in the 2025 NBA Draft, so his marketability is skyrocketing — and companies are eager to get in on the action as quickly as possible. (Cooper Flagg Net Worth)
Final Word (Cooper Flagg Net Worth)
Cooper Flagg is more than a top college prospect – he’s a marketing powerhouse. From Gatorade to New Balance, Fanatics to The NIL Store, brands see huge potential in his name, image, and future. At just 18 years old, Flagg is not only making his way to the NBA – he’s already building a multimillion-dollar empire on and off the court. Cooper Flagg’s net worth in 2025 is estimated at $4.8 million, driven by high-value NIL deals with major brands.
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